Terry sells women’s bicycles, saddles and cycling apparel and is dedicated to fit, fashion and performance. For over a decade, I collaborated with the Terry marketing team to design and build the Terry brand, including their website, quarterly retail catalog, advertisments, packaging, apparel, products and displays. The work I did helped to establish Terry as one of the world’s best-loved brands in women’s cycling. Photography by Ron Wu

Paula Dyba, VP Marketing, Terry Cycling

What it’s like to work with Michele:
A wonderful collaboration of creativity: giving life to a company, creating products and inventing a catalog that have revolutionized women’s cycling.

My favorite design projects:
I love the Damselfly Saddle and the Fast Woman Bicycle which project feminine strength and beauty in product design.

My favorite graphic project:
The latest evolution of our packaging/identity makes me proud of the brand.

Michele in a nutshell:
Passionate. Talented. Collaborative. True.

Biggest contribution:
Helping us achieve double-digit sales growth for 6 consecutive years. Redefining what it looks and feels like to be a female cyclist.