FUEL17: FAIL – 2017 ADDY Gold and Silver Awards + AAF District 2 Gold Awards + AAF National Gold Award. FUEL17 is an annual collaboration between Cohber and 12 of our area’s most talented creatives. The result is a showcase calendar designed to inspire creativity all year long. Each year, a new crew of FUEL creatives riffs on a different theme. 2017’s theme is FAIL. Together with my FUEL17 creative team members Kate Sonnick and Diane Fitzgerald Harris, we created a print calendar and challenged each of the 12 creatives to make a short film. Films had to be shot on a smartphone and be no longer than one minute. To view the films, just open up the Pink Pearl thumb drive, located inside the calendar. FUEL17 brand materials include logo, calendar, film trailer, monthly eblasts and print ads. Cover and October photography: Walter Colley. Film-makers: Tim Wainwright, Mike Dellaria, Jasna Bogdanovska, T.C. Pellett, Max Brown, Wayne Calabrese, Finn, Maggie & Eamon Cregan, Daniel Jones, Kyra Krenitsky, Denver Miller, Linh Phillips and James Bogue.

Judi Gavin, VP Sales and CCO, Cohber, Inc.

What it’s like to work with Michele:
With Michele, you get the whole package. She’s smart, responsive, creative and attentive to all details of the project. She takes the worry away and delivers an exceptional end product on time.

Michele in a nutshell:
Gifted. Original. Detail-oriented. Tenacious.

What Michele has done for us:
Michele goes above and beyond without having to ask to deliver her best.

Biggest contribution:
Michele and the FUEL creative team’s ingenious ideas and execution have led to unprecedented recognition for Cohber. Because of FUEL, we’ve won Best of Print in our industry’s biggest show and multiple silver & gold Addy Awards at the local, regional and national level. Most exciting was winning a national Gold in the print category, the highest honor at the American Advertising Awards.