Image
Top
Menu

from the client perspective

I’m fortunate to work with some really smart, courageous, admirable people.
Here’s what they had to say about working with me.

Judi Gavin, VP Sales and COO, Cohber, Inc.

What it’s like to work with Michele:
With Michele, you get the whole package. She’s smart, responsive, creative and attentive to all details of the project. She takes the worry away and delivers an exceptional end product on time.

Michele in a nutshell:
Gifted. Original. Detail-oriented. Tenacious.

What Michele has done for us:
Michele goes above and beyond without having to ask to deliver her best.

Biggest contribution:
Michele and the FUEL creative team’s ingenious ideas and execution have led to unprecedented recognition for Cohber. Because of FUEL, we’ve won Best of Print in our industry’s biggest show and multiple silver & gold Addy Awards at the local, regional and national level. Most exciting was winning a national Gold in the print category, the highest honor at the American Advertising Awards.

Mark Gentile, CEO, Odyssey Software

What it’s like to work with Michele:
We’ve been working with Michele for over 10 years. She has the ability to absorb brand objectives, company and product descriptions, technical data, target audiences, etc., then translate all of this into a clear, concise, and impactful design for our marketing communications. Michele quickly earned our trust and became an integral part of our team. She has always delivered the highest quality results, on-time, and on-budget. Michele is easy to work with and is a master of her trade. We can highly recommend her with 100% confidence. We can always count on Michele to make our company and products look better than the competition.

Michele in a nutshell:
Professional. Confident. Trustworthy. Brilliant!

Guylaine DiSalvo, Executive VP, consilium1

What it’s like to work with Michele:
Michele is easy to work with and very professional.

Michele in a nutshell:
Creative. Thoughtful. Capable. Professional.

What Michele has done for us:
Provided creative ways to derive a brand message from non-marketers. 

Josanne DeNatale, Co-founder and President, Cognitive Marketing

Michele in a nutshell:
Intelligent, precise, insightful, and refreshingly stylish.

What Michele has done for us:
Michele contributes thoughtful, compelling concepts and design solutions to the communications work we produce. She interprets the needs of the client and in collaboration with a writer, always finds a way to portray a solution that is engaging and contemporary without being derivative. 

Sondra Imperati, VP Marketing, ABVI-Goodwill

What it’s like to work with Michele:
Michele becomes part of the fabric of her client’s environment and understands her clients’ challenges to create a truly different perspective and creative approach. She is an excellent project manager who uses and offers all of her creative resources to ensure that every project over delivers in terms of results.

Michele in a nutshell:
Strategic. Smart. Passionate. Uniquely original.

What Michele has done for us:
Michele takes our marketing briefs and turns them into true works of art that speak to shoppers, donors and the individuals we serve in a different, appropriate and breakthrough way. Her work generates buzz!

Biggest contribution:
Michele has helped ABVI and Goodwill communicate our mission and benefits to the community in a cool, engaging and beautiful way.

Most memorable project:
Michele worked in partnership with my team to bring to life the brand for “blue—A Goodwill Boutique.” She created the logo treatment, signage and ad campaign, and provided recommendations on color, fixturing and merchandising for the store. Her vision and creative genius helped create the image and ambiance our customers have come to know and love.

Georgena Terry, Founder, Terry Cycling

What it’s like to work with Michele:
A dream! She’s responsive, agreeable and always makes the deadline.

Michele in a nutshell:
Mellow. Upbeat. Connected. Resilient.

What Michele has done for us:
Enable all facets of design, from web to catalog to emails and everything in between. Biggest contribution: Making us look like we’re a big, serious player!

Paula Dyba, VP Marketing, Terry Cycling

What it’s like to work with Michele:
A wonderful collaboration of creativity: giving life to a company, creating products and inventing a catalog that have revolutionized women’s cycling.

My favorite design projects:
I love the Damselfly Saddle and the Fast Woman Bicycle which project feminine strength and beauty in product design.

My favorite graphic project:
The latest evolution of our packaging/identity makes me proud of the brand.

Michele in a nutshell:
Passionate. Talented. Collaborative. True.

Biggest contribution:
Helping us achieve double-digit sales growth for 6 consecutive years. Redefining what it looks and feels like to be a female cyclist.

Jeff Siedel, Owner, Moonlight Creamery and JB Sterling

Michele in a nutshell:
Confident. Talented. Boundless. Efficient.

Biggest contribution:
The biggest contribution Michele made to our brand and marketing efforts is her design, development and implementation of our logo. Her creativity, paired with her patience and listening skills, produced a final product that far exceeded our expectations.