Jewish Senior Life is a senior living community that offers all levels of care from independent living to skilled nursing on a 75-acre campus in Rochester, NY. With thoughtfully designed living spaces and amenities, its biggest asset is an active and engaging community. This piece needed to stand out from the typical brochures in the category, which tend to be filled with stock shots of smiling seniors. We went with a spiral-bound book with a convenient pocket to hold paperwork. The type is large, inviting and easy to read. We were inspired by the notebook format of the classic Moleskine journal. The tactile, matte paper stock, the handdrawn map and spot illustrations, the intimate portraiture — all convey the simple pleasure of being alive. Copywriting by Kate Sonnick, photography by Matt Calabrese
Julie Caplan, Associate Director of Marketing, Jewish Senior Life
Michele in a nutshell:
Talented. Consistent. Disciplined. Inventive.
What Michele has done for us:
Michele’s strong creative direction on the Jewish Senior Life Notebook was invaluable. With strategic vision, she pushed us to reconfigure our original plans. The result was one powerful and inspiring piece that will work to not only support our brand but also elevate how we think about aging.